What are your goals?
If you want to:
- build your email or mailing list
- increase your fan base on your company Facebook page
- drive traffic to your Facebook page or website
- gather survey data (e.g. entrant must complete a brief
- survey before entering the sweeps)
- educate customers (e.g. entrants must watch a brief movie before entering the sweeps)
- build brand awareness
Then you should run a sweepstakes. BUT, if you want to:
- increase brand awareness
- build a sense of community around your brand
- gather customer stories and identify ardent fans
- increase your fan base on your company Facebook page
- drive traffic to your Facebook page or website
A contest’s more engaging platform is better suited to do the job.
Contests also let you to be more creative in your approach by allowing your entrants to participate in a fun photo, video or audio platform. Either one is a great way to get your brand/company out there. Just be sure to pick the one that follows more closely to your end goals!
